I recieved an e-amil from a sponsor the other day, I wont say the name. It was the usual, we added all these new tools for you, our webmaster to make loads more money. The first “tool” was 468×80 banners, they even stated “New Banner Size!”. That and talk about sponsors on another board got me to thinking, I do that from time to time. What is so new about 468×80 sized banners? Is it because they are 400 and 68 in size. Are there still webmasters out there that do not realize this size banner in general has not pulled crap for clicks in years? Granted there are exceptions, but with that size it’s far and few between. Show me your stats to prove me otherwise.

I guess it’s a rant because sponsors seem to keep giving us tools that are not worth much, some times even worthless. Where’s tracking stats that will tell me where every one of my sales comes from? Where are sponsor blogs with lots of tasty text to tempt, tease and sell the surfer? Blogs are not exactly something new. How about rss feeds we could use to pre-sell the surfer before sending them off. Of course the list is endless. So why waste your time and ours with ads that don’t pull and have’nt for a long time?

Maybe I should’nt be so hard, many sponsors do provide tools that help us to be more productive and sell more. Now if we could just weed out the crap..:)