Just like everybody else I started with learning basic html and have moved up since then. Since I would always create plain looking sites with just images and text with no scripts, there was never a need to learn anything else. However now that Adult Everything has grown to immense proportions, I need to cut the work load down a bit.

My header navigation is now powered by php as they say. It was as simple as can be. I created a header.php file and then called it on any page I want like this: (?php include($_SERVER['DOCUMENT_ROOT'].”/includes/header.php”); ?) which has been a complete time saver for me. Now changes to my navigation will be done by just editing that 1 file from now on.

About a year ago I began learning css and began styling my sites with it. I now build 100% css only sites. There’s so much more you can do with css than with plain html. For a big site like Adult Everything going the css route was a must. In the future I might even do different themes (site colors) for holidays. Green for St. Patricks day, pink for valentines day or red and green for christmas. Not only that but once you get your basic design set up, you can always change font sizes and colors, even header graphics by just editing 1 file. No more opening all files at once, search and replace, save them all and then upload them all again.

Many folks would argue, saying it’s the content, not the layout that matters. While they are pretty much right, I am still a firm believer that how your website looks can make a big difference of how surfers perceive your business and in turn if they choose to come back, re-visit or make a purchase from your site.

Think about it for a minute. In the real world. Ya it’s still out there. Take two different stores. Store A is beautiful, decorated perfectly, clean and professional looking. Store B is drab, dimmly light and looks like it was decorated back in the 1970′s. With content (merchandise) and prices the same, which store would you be more likely to do business with?

Why should it be any different with a website?