Many folks would argue, saying it’s the content, not the layout that matters. While they are pretty much right, I am still a firm believer that how your website looks can make a big difference of how surfers perceive your business and in turn if they choose to come back, re-visit or make a purchase from your site.

Think about it for a minute. In the real world. Ya it’s still out there. Take two different stores. Store A is beautiful, decorated perfectly, clean and professional looking. Store B is drab, dimmly light and looks like it was decorated back in the 1970’s. With content (merchandise) and prices the same, which store would you be more likely to do business with?

Why should it be any different with a website?