I still remember when Google was nothing more than a college kid project. When they were nothing than a small blip on the radar. Amazing how far they have come, though it’s not surprising really. They did it right and they’ve done it well.
I believe one of the reasons they have jumped past th competition is the fact that they embraced everyone, including advertisers and webmasters. Look at Yahoo, they pretty much blew off webmasters when they started charging for adding sites, not to mention there was no guarantee you’d be listed. The fact that charged $600 a site for adult sites was just plain stupid. I still can’t believe they didn’t get sued. My opinion is that it left a bad taste in the mouth of a good segment of surfers, webmasters are surfers too. Surfers who might be happy to recommend a new but friendly search engine.
How many tools do the other ad networks provide for their advertisors? What about better pricing? Better pricing that brings in a larger number of the little guys.
Not only does Google offer great advertising tools for their webmasters, they also are happy and willing to help your business do even better with Anaylitics and Website Optimizer. Have you use either? Shame on you! To sweeten the pot, they give it all away for free! What better way to get folks using your services then to give them away?
Every step they seemed to go and offer more than the competition. Funny how the other e-mails services are now offering much larger e-mail boxes, only AFTER Google did it first.
Much can be learned from how Google rose to power. What will you learn?

