I was reading on my usual message board today and some one was asking about ads and banners. They asked if people made their own or used the ones sponsors provided.

First and foremost, the biggest point people miss when trying to run their own online business is testing and tracking. I am amazed at how many people do NOT test and track their ads. So before you even decide on what ads to use, you need to have a system in place to track those ads.

After all, how are you going to know which is better? Just because some one tells you on a board which is best, doesn’t mean they are right or you will even get the same results with your traffic.

If you don’t, your losing money!

Think about this for a moment. If you double you ad clicks, how many surfers click your ads, in reality you double your traffic to your sponsors and should double your sales. I guarantee many folks would be surprised how badly their ads are doing if they had the numbers. The old time 480×80 or so ads, 9 times out of 10, do not pull crap for clicks, your probably lucky to get 1-2%. Last time I re-did my ads I got the overall rate of over 10%. See the difference?

Who doesn’t want to double their income? You’d be surprised.

Sure every one wants more money, but very few do the work.

Here’s a free and powerful solution for tracking your ads: Open X, which use to be Open Ads, phpAdsNew before that and originally started life as phpAds.

I have a much older version, but I know how my ads are doing. Maybe some day I’ll upgrade..:)

So, what have we learned today? An easy way to at least double your income. Why wouldn’t you want to get every dollar you could?

It’s no wonder so many people complain about not making money, it’s because they don’t do ALL the work. Hopefully it’s only because they did not know any better.