Back in 1999-2001 I would have said, exclusive content doesn’t matter. It seemed like anything that said “porn” on it sold. Then from around 2002-2007 exclusive became an important word.  There was a lot of porn out there and the thinking was that surfers wanted to join a site where they couldn’t find the content anywhere else. But since 2008 exclusive or non exclusive isn’t a big deal since you can find so-called ‘exclusive’ videos all over the tubes anyway. Now what matters is this: does the paysite beat the tubes in terms of being a quality site? It’s amazing how few paysites are better than most tubes out there. Forget about exclusive content, you should promote sites that have daily updates and niche content, that’s the kind of site that will always sell.