Maybe it’s just me, but it “seems” many webmasters dont know about toplists, how they work or how they can build traffic. If you’ve never seen a toplist, it is basically a site that lists other websites. Toplists list other site according to how many hits they sent to the toplist. The more you send the higher up on the list your are. The idea is to use toplists to get more traffic back to your site or even recycle traffic that is leaving your site, they are leaving without buying anyways, why not trade them off for some fresh surfers. Also, usually the higher you are listed on the toplist, the more you will get back.
The main goal with using toplists is to do your best to get back more than you send. To do this you must have a very enticing or teasing name for you site, same for the description if the toplist has site descriptions. Most toplist are pretty easy on what you have for your name and description, others are not. The more exciting or tempting your site name and description are, the more surfers will click on your link. As I said, you want to try and get back more then you send to the toplist. Often you will need to tweak and change your listing until you get a good return.
Becareful in choosing which toplists you use. I never use toplists that dont show in and out hits, that is the number of hits you send in and the number of hits the toplist sends back to you. For one you dont have any way to judge the amount of traffic they have and more important you dont know if you can get back more then you send.
Choose the same niche. Although it sounds like common sense, I still see it happen every day. If your site is asian girls, you will want to use only asian girl type toplists.
One important thing to remember, toplist traffic may not always be the best. It can often be tgp type traffic or as mentioned, traffic others could’nt sell. Does’nt mean you can t sell them though, maybe you could sell them better than the last guy or show them something different. My thought is, if they saw my ads on my pages and click on the toplist anyways, there’s a good chance they were’nt buying from me anyway, so why not trade them off for a new surfer, another chance to make a sale.
Toplists can be a great way to build your traffic as you can get back more then you send, slowly building your traffic. They have worked well for me for some time.
Here’s a good example of a toplist and how it works: Anal Sex Toplist