KONIAKOW, Poland (AFP) – Faced with declining demand for their intricate doilies, the lacemakers of this Polish mountain community came up with a solution: sexy underwear.
The business-boosting idea has given a new lease of life to Koniakow’s 200-year-old cottage industry, but opponents say it is immoral and an insult to past customers such as the late Polish-born Pope John Paul II and Queen Elizabeth II.
“Traditional lacecraft was too expensive, so it wasn’t selling anymore. We weren’t making a living. A friend jokingly said: ‘Why don’t you start making g-strings!’
“I took his word for it, and made one for myself and then for my friends. They were a hit,” said Malgorzata Sanaszek.
Thirty-something Sanaszek was a pioneer four years ago, and now runs a specialized company selling lace underwear over the Internet.
Whether black, red or decked with flower motifs, and however little they leave to the imagination, the g-strings are made using handicraft techniques stretching back some two centuries in southern Poland.
But they have some advantages over traditional table ware.
“Making a g-string is even easier than making a tablecloth,” said Krystyna Kaisar, an experienced lacemaker in her 50s.
A tablecloth can take between a week and six months to produce, depending on its size and detail. A g-string — which sells for about 25 to 30 euros (32 to 38 dollars), takes about a day.
“It also brings in more money,” said Kaisar.
The underwear revolution has unsurprisingly ruffled feathers in Koniakow.
Poland is a deeply Catholic country, and mountain dwellers have a particular reputation for piety.
When Sanaszek first set up shop, elderly residents in particular complained that the lacemaking tradition was being “profaned”, she recalled.
“I stopped going to the village church on Sundays. And when I walked into a shop, there was a deadly silence,” she said.
Some lacemakers also had doubts.
“The priest told me that a woman came to confession and asked him if it was a sin to make g-strings,” said Anna Barska, a 47-year-old lacemaker.
Many purists still remain angry.
“Our lace is well known in Poland. We have made it for John Paul II, for the Queen of England, for church altars. It’s shameful and humiliating for Koniakow that this very same lace is being worn on people’s backsides,” said Mieczyslaw Kamieniarz, whose family has been making lace for five generations.
It’s not just the moral issue which rankles: Kamieniarz gets particularly annoyed when tourists come to his shop asking for g-strings or even lace hot pants.
But the dust has largely settled in Korniakow, with most residents coming round to the idea that underwear is a money-spinner for many families in an area where unemployment remains a major problem.
“Elderly people may still produce g-strings in secret, but it’s clear that it’s better to make them than to steal to eat,” said Barska.
Sanaszek’s company is now a flourishing operation employing around 60 lacemakers aged between 17 and 76.
Besides making and selling g-strings, she also offers dozens of other models, including bras.
Koniakow lace now sells worldwide.
“We have customers in Africa, Asia, and across Europe. And even in Canada and the United States,” she said.
Customers can also buy made-to-order lace thongs for men.
“Everything is guaranteed as 100 percent traditional Koniakow lace,” said Sanaszek.